In October 2013, I published my first novel. As of October 2016, I’m about to publish my ninth. Over the years, I’ve done extensive research and talked to countless authors about the publishing industry. I love offering help to writers who are just starting out on the journey. First, I want to say, it’s not an easy one. It has ups and downs, ins and outs, hours of isolation, grueling hours of solving what feels like trigonometry equations, moments of frustration and discouragement followed by limitless joy. I wouldn’t change it for the world.
Whenever someone sends me an email asking for advice about launching a book, I have a go-to list of tips (which you’ll find below). I’m also available to hire as your very own author project manager. I help organize timelines, work with you on the outline, share my vendors, and hold your hand until the first draft is completed. If you hire me, you WILL finish your book. As long as you’re willing to commit.
For now, let’s focus on getting some visibility in a highly saturated market. Let’s say you already have a book and you’re ready to get it out in the world. Whether you’re looking for an agent or going the indie route, you’ll need to do a lot of your own marketing if you want to sell books. That’s just the way it is these days. There are SO many different approaches to marketing and it changes daily. The more creative and organic, the better. Below are a few things that have worked for me…
1) Get reviews
I try to get about 25 – 35 advanced reader reviewers before I announce the launch my book, but you can do this after it’s launched. I email ebooks about a month before the book launch and follow up a few days prior with a friendly reminder to please post their review on launch day.
2) Announce your launch
On launch day, email friends, family, and your mailing list (if you don’t have a mailing list – start one TODAY). Email every single person you know and tell them about your book launch. List your book at a lower price and let people know it’s “on sale” for the first week. These folks get the ball rolling, and when they start buying your book, your Amazon rank increases, which will attract new readers and move you up the ranks in the “Hot New Releases” category. Also, announce your launch on every social media site — but find a fun way to share this news with your followers. Try a Facebook book launch with some other authors, or by yourself. Exhausting, but has some benefits.
When you do promos (free days or discounts), some sites will post your promo for free, others will charge a small fee. My favorites (and this changes): ENT, Ebook Hounds, BKnights, Awesome Gang, Bargain Booksy, Booksends, Fussy Librarian and Book Raid. If you can get a Book Bub ad, bless your heart. This has been a game changer for many people.
4) Publish more books
The more content you have, the more you sell. Just keep writing — no matter what.
5) Join some author groups on Facebook
Or start one with some like-minded writers in your genre. If you can get other authors to give your new release a shout out, that really helps a lot. It doesn’t hurt to ask. And don’t take it personally if they say no. They probably get a lot of requests.
6) Ongoing sales/price pulsing
You’ll want to monitor your sales and when they start to drop, you might want to lower your prices and do a promo to announce the sale. This will breathe some life back into your book.
I used to do free ebook promos, but after giving away about 60,000 books, I’m no longer taking this approach. If you’re new, I recommend enrolling in KDP Select so readers can borrow your book through Kindle Unlimited. These days the only free books I give out are for my exclusive readers on my mailing list. Goodreads giveways maybe. I haven’t done one in a while. But they’re good if you’re a new author.
8) Study the industry and stay on top of the trends
Below are some great websites; some offer free PDFs with marketing tips:
www.kboards.com (go to the Writer’s Cafe forum)
Hopefully this is enough to keep you very busy as you research your next steps! Writing is the easy part (ha!) — it’s the marketing that hurts. I suggest having fun with all of it and trying out different things to see what works best for you.
Best of luck to you in your writing career!
Keep writing. It saves lives.